photography campaigns for tena

In these campaigns for Tena and their products, we aimed to capture genuine, natural moments where emotions are at the forefront. The goal was to convey feelings in an authentic and immediate way, achieved by using natural lighting and creating an environment where both the caregiver and resident felt comfortable and at ease. By highlighting the warm and positive interactions between the caregiver and resident, each image tells a story of care, security, and human connection. These moments were captured across three distinct campaign shoots throughout 2024.

Client: Tena
Agency: Stendahls
Production Agency: Stygn Studios
Producer: Richard Tsalikis
Production manager: Sofie Gällerspång
AD: Karin Andersson
Photography: Annie Hyrefeldt